Produced in California's renowned Napa Valley is one of the rarest wine brands in the world. For 14 years the region’s top winemakers have offered ultra-boutique wines to the trade, crafted in as few as five cases and never more than 20 cases, as individual bottlings for the brand known as Premiere Napa Valley. These wines, created each only once, by 200 different wineries are offered as futures at auction only to the wine trade—individual restaurateurs and wine retailers—so they have the most unique, and some of the very best wines made from America’s leading appellation. Essentially think of Premiere Napa Valley as a brand consisting of 200 "single vineyard," small case production offerings.

Each wine from each producer is one-of-a-kind, and will not be found in the market except by the wine seller who secures the unique wine via an annual trade auction held each winter. Though reminiscent of how Hospice de Beaune wines are produced, the process is uniquely American. The winemakers take a gloves-off approach, often using varieties they may not bottle as a stand-alone, or perhaps a noted white-wine-only house producing a red wine. These wines are innovative and showcase the region's sense of explorations in fine winemaking.